google_ads_get_url_tracking_config

Description

Complete URL and UTM tracking configuration across every Google Ads hierarchy level — account, campaign, ad group, ad, keyword and asset — in one call. Preferred tool for any UTM or tracking audit; do not chain list_campaigns + list_ad_groups + list_ads + get_account_summary for this. Returns each entity's own tracking template, final URL suffix, custom parameters and final URLs, plus the effective value resolved through Google's precedence chain (account → campaign → ad group → ad → keyword) and labelled with the level that set it. Every field is always present: a field that is not set is null, never omitted — so "no tracking template here" is verifiable rather than merely unobserved. The coverage block reports how many entities were scanned at each level across the whole account, not just the returned page; observed: true with entities_with_own_values: 0 is a verified pass, not a coverage gap. scope defaults to "all" (every entity, paginated on large accounts); pass scope: "overrides" for an audit — it returns only entities that set a value at their own level and usually fits in one page. ValueTrack macros such as {lpurl} and {campaignid} are returned verbatim and are never parsed or expanded.

Usage

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "google_ads_get_url_tracking_config",
    "arguments": {
      "customer_id": "1234567890",
      "scope": "overrides",
      "reason": "UTM tracking audit"
    }
  }
}

hopkin google url-tracking-config get

{
  "mcpServers": {
    "google-ads": {
      "url": "https://google.mcp.hopkin.ai",
      "transport": "sse"
    }
  }
}

Parameters

Examples

{
  "customer_id": "1234567890",
  "scope": "overrides",
  "reason": "UTM tracking audit"
}

{
  "customer_id": "1234567890",
  "reason": "Full URL tracking enumeration"
}

{
  "customer_id": "1234567890",
  "campaign_ids": [
    "9876543210"
  ],
  "reason": "Campaign tracking template review"
}

{
  "customer_id": "1234567890",
  "levels": [
    "ASSET"
  ],
  "scope": "overrides",
  "reason": "Check asset-level tracking overrides"
}

{
  "customer_id": "1234567890",
  "levels": [
    "KEYWORD"
  ],
  "ad_group_ids": [
    "5555555555"
  ],
  "scope": "overrides",
  "reason": "Check keyword final URL suffixes"
}