Why we built this
For ten years, every marketer’s morning started with four tabs and an hour of CSV exports.
Before. Four tabs and a spreadsheet.
Now we start the day in Claude, by asking it questions.
- What happened to CPA over the weekend?
- Did a competitor launch anything new?
- Why is this campaign stuck in learning?
Your AI can answer all three. It just needs access to your accounts and a decade of judgment. Hopkin gives it both.
Meta and Google have free connectors.Why use Hopkin?
The free ones stop at the numbers, one platform at a time. Here’s what Hopkin adds.
| What your AI gets | Free connectors | Hopkin |
|---|---|---|
| The numbers | Yes | Yes |
| Every platform you run | One platform each | All ten above |
| The ads themselves | No | Yes |
| Every frame and every word of a video | No | Yes |
| Your competitors’ ads | No | Yes |
| Pearmill’s playbooks | No | Yes |
Frames and sound
A tracked competitor’s ad, from the Meta ad library
Your AI sees every frame and hears every word.
On their own, Claude and ChatGPT get a thumbnail and a caption. Your customer gets the whole video, with the sound up.
Hopkin breaks every video down for them:
- Two frames for every second, each one timestamped
- Every word, transcribed and lined up with those frames
- The pacing, and the music underneath
- How it all compares with what works in ads
Competitor ads
See what your competitors launched this week.
Your AI gets their video, images and copy, and studies them like your own.
- Add a competitor once
- Hopkin checks the ad libraries every day
- Ask what changed
| “Cold for 24 hrs”New · Meta Reels · first seen Mon | Running | |
| “Built for twelve-hour shifts”New · LinkedIn · first seen Wed | Running | |
| “The bottle that outlasts your day”Meta feed · running 9 weeks | Running | |
| “20% off, this week only”Meta feed · ran 6 days | Stopped |
Illustrative example · Orrin is a fictional advertiser
Where the advice comes from
We’ve spent $500 million on ads. Your AI gets our notes.
We kept the playbooks. Your AI follows them for:
- Structuring accounts
- When to kill an ad set, and when to wait a week
- Creative tests that produce a clear winner
- Deciding what to make next
“Should I turn this campaign off?”
Illustrative example- 01
Has it had a fair test?
YesEleven days live and out of learning.
- 02
Can the conversions be trusted?
YesReported purchases match store orders.
- 03
Is it the audience, or the ads?
The adsCPA rose as frequency passed 4 on two tired ads.
- 04
What happens to volume if it goes?
Check firstIt brings in a third of new customers.
Recommendation, not an action
Keep it on. Rotate in two new ads and check again in a week. You make the change.
Tracking
Before you blame the algorithm, check the pixel.
With the free Hopkin Chrome extension, your AI walks through your checkout like a customer.
- Checks every tag against our tracking checklist
- Catches purchase events that fire twice
- Finds Conversions API setups nobody finished
- Purchase fired twice on one orderCPA looks half what it really is.
- Conversions API set up, never finishedNo server events have arrived.
- A customer’s email sent in readable textUnhashed, on every checkout.
A Monday with HopkinOne marketer, one conversation
Your week, in five questions.
What happened over the weekend? Anything I need to deal with today?
Every connected accountPull every ad Orrin launched last week. What are they testing?
Competitor adsWatch our five best video ads, frame by frame and with the sound on. What do the top two have in common?
Frames and soundCheckout conversions are down 20% since Thursday. Check our tracking.
The Chrome extensionWrite up the week for the client.
Pearmill’s playbooks
PricingEvery feature on every plan
Thirty days free. Then pay for what you use.
Every plan has every feature and unlimited seats. Plans differ only in how many credits they include.
30 days free · No credit card · 1,000 credits
- Starter$100/month1,500 credits a month
- Pro$250/month8,000 credits a month
- EnterpriseCustomSet up by request
Questions
Can Hopkin change my campaigns?
Not today. It reads, analyzes and recommends. You make the changes.
Do I need to be technical?
No. If you can use Claude or ChatGPT, you can use Hopkin. Connect an account and start asking.
What happens to my data?
Hopkin connects through each platform’s official sign-in and never sees your passwords. Access tokens are stored encrypted. We never sell your data or use it to train AI models. Revoke a connection and access stops immediately.
How much does Hopkin cost?
Plans start at $100 a month, after a 30-day free trial that needs no card. Enterprise is set up by request. See every plan and what costs credits.
What happens when the trial ends?
Nothing is charged, because you never gave us a card. Your data tools pause until you choose a plan, and everything picks up where you left off.
Hopkin is made by marketers, and our team at Pearmill uses it on client accounts every day.
Your day should start with a question, not a dashboard.
Connect your first ad accountin 5 minutes.
30 days free · No credit card · 1,000 credits · Read-only access